Trending topics are a snapshot of what the social media community is discussing and interested in at a specific point in time. These trends can originate from a variety of sources, including current news, viral content, holidays, popular culture and online campaigns and challenges. There are many factors that impact the rise and fall of a trend, including the volume of likes or shares, engagement levels and velocity of discussion.
Using a Trending topic in your content can help you attract audiences and boost your brand’s reach on social media. However, it’s important to approach these topics with sensitivity and ensure that they align with your brand voice, principles and target demographics. Additionally, you should avoid using a trending topic solely for marketing purposes – this can be perceived as inauthentic or contrived.
There are a few tools that can assist you in finding trending topics for your content. BuzzSumo has a “Trending Topics” dashboard, which is free for basic users and more robust for paid subscribers. Quora is also a great source for trending topics, as they are manually curated and thoroughly researched. However, it can take some time to scan through the top stories feed for relevant information.
Reddit is another great source for trending topics, particularly if you’re looking for more niche trends. However, it’s important to keep in mind that posting unrelated content about a trend can be insensitive and could even result in account suspension (e.g., breaking Twitter’s rules on “trend abuse”).
