In crisis situations, it’s important to keep the public informed as quickly as possible. This is especially true of unforeseen incidents that threaten the safety and reputation of businesses, organisations, and individuals.
Effective crisis news reports require speed, composure under pressure, and a dedication to the truth. In today’s world, these events are commonplace, and it is difficult to keep up with the ever-growing volume of crises. In fact, some scholars have even argued that the media’s coverage of these events may be causing the actual crisis.
As a result, crisis reporting can seem to be in a constant state of disruption. For some, this can create a sense of urgency and discontent with the status quo. However, it is important to note that the current level of crisis coverage can have a negative impact on the public, especially when it begins to distort the real issue at hand.
A good example of this can be seen when the media coverage of the KFC racism scandal pushed other pressing issues to the sidelines. However, the way in which the company handled this situation was transparent, swift, and true to their values, resulting in a positive response from the public.