Getting fresh social media news updates is critical to stay up-to-date on new features and trends, adapting your content strategy accordingly. Social media is constantly evolving, with a new update or feature announcement coming out every day. Set up Google alerts on social media terms like “Facebook news,” “Instagram news,” and more to get notified as soon as there’s a new update. Or, subscribe to a newsletter that gets social media news and trends directly to your inbox.
Social media platforms continue to tweak their tools, with Instagram experimenting with a photo carousel post (similar to TikTok’s ‘Frames’ feature), while Twitter added a new way for brands to add clickable links in their feed posts and Stories. LinkedIn also introduced a new ‘Advertiser Marketplace’ feature to help brands find influencers to promote their brand messages. And Facebook rolled out a ‘Write with AI’ prompt to enable users to use GenAI for their captions, giving them prompts, settings and personalized suggestions for their next post.
Subscribing to popular social media blogs is another great way to keep up with news, with reputable sources including Social Media Examiner, Social Media Today, HubSpot Blogs and BuzzSumo. Regularly consuming content from these sites gives you the latest insights, best practices and actionable strategies. Alternatively, attend industry events to gain real-time knowledge from experts and build connections with other marketers. These can be local workshops or seminars, or larger conferences such as Social Media Week and INBOUND.
