A Live news feed is a constantly updated online list of posts that can be clicked on, commented and engaged with. They are a great way to keep your audience informed of updates and changes within the company or industry and they can increase engagement through regular communication.
Over time online news feeds have improved in many ways. For example the algorithm which ranks posts within a newsfeed is now much more clever and experienced and will rank more relevant articles higher than others. This is based on a number of different factors including the history of a user’s activity and interaction with the website.
Another change that has been made to newsfeeds is the addition of video content. This has been a more recent change but is one that has proved to be very popular. This is due to the fact that videos are quick and easy to load, and can also help drive traffic to the website as a result of the high engagement.
The use of a newsfeed can be a very effective marketing tool, for example, by adding your industry news feed to social media accounts it can help you establish yourself as a thought leader and expert in your field. CaboodleAI can help you synchronise your Twitter newsfeed with your industry news feed so that the content on your Twitter page is automatically pushed to your industry news feed, increasing engagement and awareness of both your Twitter and industry news pages.
